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Britain

Willcock

Information Designer,
Communication Strategist,
and All-Around Connection Builder
Image by Sigmund

01 PROFESSIONAL

MY KNOWLEDGE LEVEL IN SOFTWARE

POWERPOINT

95%

STORYLINE 360

90%

FIGMA

70%

EXCEL

80%

TABLEAU

65%

ILLUSTRATOR

80%

INDESIGN

85%

MURAL / MIRO

80%

PROFESSIONAL 
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Communication, at its most basic level, has the ability to share information from one person to the next. At its peak, however, it has the power to build connection, a universal human desire. This power has enamored me my entire professional career. Using my own intentional design method I shape information to align with how we think and learn, improving comprehension and building a connection between communicators.

02 PORTFOLIO

MY LATEST WORK. SEE MORE >

03 Experience

2021-2022

SENIOR INSTRUCTIONAL DESIGNER
MGM Resorts International

Work with the Director of Learning and Development to strategize approaches to corporate training projects and initiatives. Create effective and captivating training materials and presentations that reach diverse audiences, share the company culture, and stay consistent with the MGM story and branding.

Projects:

Culture Rollout: 

Strategized, brainstormed, and developed the enterprise wide rollout of the new cultural values and behaviors for MGM international.

  • Created through-line story of "Culture Is In The Moments" that defined design language.

  • Used human centered design principles to develop a multi-faceted delivery of communications, presentation, storytelling, structured conversation, and interactive activities.  

  • Deliverables included a presentation deck, facilitation guide, detailed training guide, and participant materials (custom designed journal with new values layouts, participation guide, and thought prompts).

Becoming a SHOWStopper:

Created an enterprise-wide customizable training to elevate SHOW Service Standards.

  •  Pitched strategy to C-Suite to deliver SHOW in a Box system to each property.

  • Created story approach through-line that supports existing SHOW Stopper initiative.

  • Developed a customizable presentation deck that ensured consistent company wide training while providing the ability to tailor the focus to each individual property.

  • Created an in-depth "How To" guide to explain in detail the nature of the training, how to roll it out successfully at the property, and step by step instructions to edit the presentation deck/facilitator guide.

  • Created a detailed facilitator guide, walking through the training slide by slide including suggested narrative, slide timings, and activity instructions.

Bellagio Rebrand Presentation:

Created materials and supported the successful Bellagio Re-Brand ("This is the Life") Launch and SHOW Service Training.

  • Researched Bellagio's history and worked with property SMEs to understand property specific culture and story.

  •  Crafted a presentation that both revealed the new brand and taught elevated service standards through telling a story in the language of the new marketing campaign.

  • Created detailed facilitator's guide, walking through the presentation step by step.

  • Trained Facilitators on the presentation, sharing overall message and intentions behind choices to empower strong delivery.

2016/2020

ADJUNCT PROFESSOR
Northwestern University/
College of Lake County

Developed curriculum/syllabus, hands on teaching of technique, creation and delivery of lectures, student assessment and advising, and participated in faculty meetings.

2019-2020

M.S. INFORMATION DESIGN & STRATEGY IN COMMUNICATION WITH DATA
Northwestern University

Graduate Student - 4.0 G.P.A.

Graduated Dec. 2020 with a Master's in Information design and strategy. Throughout program I worked on various projects around information design, visual communication, content strategy, user experience, user research, prototyping, and much more. 

 

Examples:

Prototyping: Developed an interactive digital prototype for a proposed historical tourism app. Process included ideation, user research, creation of personas, customer journeys, wireframing, 

branding/logo development, and a presentation with suggestions for future improvement.

 

Case Study: Used historical data, demographic information, and data analysis to predict potential swing states for the 2020 Presidential Election. Analysis included the development of a by state party loyalty factor, potential vs. actual voter differential, increase in third party voting, and percent of third party votes required to swing the state.

 

Capstone: Created the “Intentional Design Model” for digital communications. This conceptual model addresses the complexities of the digital medium and outlines a new approach to increase comprehension and accessibility while constructing messages with empathy.

2012-2020

ACTOR, DIRECTOR, AND FIGHT CHOREOGRAPHER
Independent Contractor

The majority of my professional career has been focused on professional storytelling.

I have performed, directed, and choreographed fights for numerous professional productions around the country. Duties included development of character/play/fights, line memorization, organization, production meetings, collaboration with creative team, developing unique solutions, meeting deadlines, and working with diverse groups under various conditions.

2013-2018

ASSISTANT COORDINATOR
Virginia Beach Bash

Served as the assistant coordinator for the annual stage combat workshop, the “Virginia Beach Bash.” Duties included marketing, content creation, overall logistics, space organization, hiring staff, contact point for staff and participants, taught classes, and lead operations. All five years under my coordination ended in the black. 

2013-2018

SCENIC CARPENTER
Northwestern University

Built set pieces according to technical drawings. Duties included tool safety, carpentry, metal working (shaping, cutting, and welding), computer drafting using AutoCAD, instructing and leading student workers on builds, meeting strict deadlines, research and development, and creative thinking to solve production unique requirements.

CONTACT

Interested in working together or collaborating on a project?

Feel free to reach out!

britainwillcock@gmail.com

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CONTACT
PORTFOLIO
EXPERIENCEO
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